New Crossroads in Early, Classical and World Music
Reframing Traditions, Bridging Cultures, Creating Connections, Inspiring New Audiences
Classical and Historically Informed Performance (HIP) traditions often remain confined to a Western, aging audience. But music is borderless—how we listen, experience, and value it is shaped by culture.
Tune-In challenges conventional approaches to music by rethinking how we engage with diverse musical traditions and audiences.
Through three interactive webinars and an in-person symposium, we bring together music venues, festival organizers, ensembles, and production houses to explore:
Inclusion & Migration Heritage
How classical and early music scenes can connect with communities of non-Western musical traditions.
Decolonizing Perspectives
Rethinking the lens through which we view world music, folk, and ethnomusicology from a Western classical standpoint.
Expanding Concert Experiences
Moving beyond the rigid concert hall format towards interactive, dynamic performance settings inspired by jazz, folk, and indigenous customs.
Interdisciplinary & Immersive Approaches
Merging music with dance, spoken word, light art, video, and other art forms, as seen in many non-Western traditions.
Outreach & Audience Engagement
Connecting with bicultural communities by engaging with values and artistic expressions from their heritage.
Activity Plan and Timeline
• 25/03/2025: 1st webinar (afternoon)
This first session will focus on audience experiences from the perspective of professionals in the sector. Essentially, this meeting aims to share insights on where we currently stand regarding Audience Outreach in the early, classical, and world music sectors, exploring challenges, successes, and potential strategies for engagement. This will be an interactive session, encouraging participants to share their insights with both the group and the keynote speakers.
• 06/05/2025: 2nd webinar (afternoon)
For this second discussion, will take a closer look at initiatives that connect music performances with storytelling by placing them in a historical context. We will explore how narratives can deepen the audience’s understanding and emotional connection to the music while providing a richer cultural perspective.
• 01/07/2025: 3rd webinar (afternoon)
In the third and final online meeting, we will discuss interdisciplinary initiatives, such as blending film with music, integrating dance, or combining different musical genres. The focus will be on how these fusion formats can enhance the sensory experience and connect with a larger, more inclusive audience.
• Week 34 – 36: In-person and hybrid international symposium at Kolthoorn House & Gardens, Netherlands
We invite experienced speakers and practitioners to share insights and engage in dialogue with participants, fostering new ways of thinking about tradition, innovation, and inclusivity in music.
Join the conversation: participate in the Tune-In Webinar series and Symposium, March – September 2025
Participation is free of charge!
Tune-In by Geelvinck Museum & Festival (Amsterdam-Heerde, Netherlands) is a LIVEMX Project Beneficiary.
LIVEMX is co-funded by the European Union.