We extend our sincere gratitude to all who participated in the first Tune-In webinar, which took place on 24 March 2025. This session covered a thoughtful discussion of audience experiences across the early, classical, and world music sectors, focusing on current outreach strategies, key challenges, and potential pathways to engage diverse audiences more effectively.
We are especially grateful to our moderator, Davide Grosso (Director of Programmes & Partnerships at the International Music Council), and our distinguished speakers:
🎤 Jurn A.W. Buisman (Director of Museum Geelvinck; Initiator of Tune-In)
🎤 Dunya Verwey (Programme Curator of Museum Geelvinck)
🎤 Jorge Losana (Board Member of REMA; Founder of CantorÃa; Director of the ECOS Festival de Sierra Espuña)
🎤 Karin A. Cuellar Rendon (President of Early Music America; Artistic Director of ClassiqueInclusif)
We greatly appreciate the active engagement of participants during the session’s interactive discussions and collaborative breakout rooms.
We are pleased to announce that the second webinar will take place on 6 May 2025, focusing on Storytelling and Historical Perspectives. The third webinar is scheduled for 1 July 2025—further details to follow.
Thank you once again for your participation. We look forward to continuing these important conversations in the upcoming sessions.




