This first session, held on 25 March 2025, focused on audience experiences from the perspective of professionals in the early, classical, and world music sectors. The goal was to reflect on current audience outreach strategies—identifying challenges, highlighting successes, and exploring potential ways to engage diverse audiences more effectively.
The session was highly interactive, offering participants opportunities to share their insights, engage in discussions, and collaborate on solutions in breakout rooms.
Moderator
• Davide Grosso, Director of Programmes & Partnerships at the International Music Council
Speakers
• Jurn Buisman, Director of Museum Geelvinck; Initiator of Tune-In
• Dunya Verwey, Programme Curator at Museum Geelvinck
• Jorge Losana, Board Member of REMA, Founder of the vocal ensemble Cantoría, and Director of the ECOS Festival de Sierra Espuña
• Karin Cuéllar Rendón, President of Early Music America; Artistic Director of ClassiqueInclusif
Programme
• 1:00 | Welcome & Session Overview
• 5:35 | Introduction by Jurn Buisman & Co-presenter Dunya Verwey
• 25:58 | Roundtable: Participant Introductions
• 37:00 | Dunya Verwey short presentation on Museum Geelvinck programming
• 38:44 | Jorge Losana: Breaking the Fourth Wall in Early Music
• 56:28 | Karin Cuéllar Rendón: Reaching Audiences, Fostering Inclusion, Diversity and Belonging: Early Music America and ClassiqueInclusif
• 1:16:19 | Breakout Room Discussions
• 1:49:32 | Group Presentations & Open Discussion