Thank you to everyone who joined us on 6 May 2025 for the second session of the Tune-In webinar series. We’re especially grateful to our speakers and moderator for their thoughtful contributions and to all participants for making it a dynamic and insightful conversation.
This session explored the role of storytelling and historical perspectives as meaningful tools for audience engagement. Together, we considered how different practices — from both artistic and institutional standpoints — relate to the historical roots of Classical, Early, and World music.
By looking at a selection of concrete projects, we reflected on how these ideas are put into action, the questions they raise, and the ways they can inform more inclusive and resonant audience outreach strategies.
Moderator
• Davide Grosso, Director of Programmes & Partnerships at International Music Council
Speakers
• Mélanie Froehly, Director of Zamus
• Georg Kroneis, musician, performer, and co-founder of ĀRT HOUSE
• Jed Wentz, historical actor, declamator and musician, artistic advisor to the Utrecht Early Music Festival
Programme
• 00:53 Welcome & Session Overview
• 05:25 | Mélanie Froehly, Creating new spaces or challenging the status quo
• 21:26 | Q&A
• 31:18 | Georg Kroneis: queerPassion – rethinking classical music performing Bach divers
• 45:38 | Q&A
• 1:08:03 | Jed Wentz: Reviving Byron’s Manfred for Gens Y and Z
• 1:27:32 | Q&A
• 1:40:10 | Open discussion